Helping Generator Installers Become the First Choice in Their Market.

    Buying a standby generator is a major investment. Homeowners don’t make that decision after seeing one ad. I help generator installers build trust across every stage of the buying journey so they’re the obvious choice when it’s time to buy.

    Talk with Josh Talk directly with Josh—no sales team, no account managers
    Josh, Founder of Enduro Marketing

    15+ Years

    Building and optimizing marketing systems

    Dealer Growth

    Scaled marketing across dozens of local dealer networks

    Direct Access

    Work directly with Josh—no sales team, no account managers

    Josh, Founder of Enduro Marketing

    Install Revenue Doesn’t Come From One Ad Campaign

    Most agencies optimize individual campaigns for cheap leads. I build connected marketing systems optimized for predictable installation revenue.

    Over the last 15 years, I’ve helped local businesses scale through paid advertising and automated follow-up, all built around one primary metric: predictable revenue—not just leads.

    Along the way, I noticed a clear pattern. Most marketing agencies optimize individual campaigns in isolation. They launch a Facebook ad, report on cost-per-lead, and call it a day.

    Here’s why that approach fails generator installers:

    Buying a standby generator is a major investment that requires trust—no homeowner buys from a single ad. They might engage with your Facebook ad, spot your remarketing ad on YouTube, then request an estimate on your Maps profile.

    If you run campaigns in isolation—like running Facebook ads without backing them up on Google—you lose track of the buyer and waste money on leads that never turn into jobs.

    I optimize the entire marketing system for predictable installation revenue.

    One System. One Price.

    Everything needed to build a revenue-optimized marketing system around how homeowners actually buy.

    $500/week

    + Your Google & Meta Ad Spend

    • Google Ads Management
    • Facebook Ads Management
    • Google Maps Visibility
    • Automated Lead Follow-Up
    • Landing Pages
    • Realtime Dashboard Reporting
    • Direct Access to Josh

    I intentionally work with a limited number of residential generator installers so I can stay personally involved in every account.

    Talk with Josh Talk directly with Josh—no sales team, no account managers