Helping Generator Installers Become the First Choice in Their Market.

Buying a standby generator is a major investment. Homeowners don’t make that decision after seeing one ad. I help generator installers build trust across every stage of the buying journey so they’re the obvious choice when it’s time to buy.

Over the last 15 years, I’ve helped local businesses scale through paid advertising, map pack rankings, and automated follow-up, all built around one primary metric: predictable revenue—not just leads.

Along the way, I noticed a clear pattern. Most marketing agencies optimize individual campaigns in isolation. They launch a Facebook ad, report on cost-per-lead, and call it a day.

Here’s why that approach fails generator installers:

Buying a standby generator is a major investment that requires trust—no homeowner buys from a single ad. They might first engage with your Facebook ad, see your remarketing ad on YouTube, and eventually request an estimate through your Google Business Profile.

When campaigns operate in isolation—such as running Facebook ads without supportive Google search and remarketing—you lose track of the buyer's journey and waste budget on unpromising leads that never convert into paid installations.

I optimize the entire marketing system for predictable installation revenue.

I intentionally work with a limited number of residential generator installers so I can stay personally involved in every account.